Roblox’s success in aging up is driven by its developer community and investment initiatives. Check out why I believe that RBLX isn’t just for children.

Roblox thrives with 20-30% growth & 85.3M daily users but faces challenges from GTA 6 & overvaluation. Learn why RBLX stock has a sell rating here.

Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.