Adidas launches digital products on Roblox The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform.

Roblox (RBLX) collaborates with Adidas for a digital fashion revolution, unveiling exclusive collections and virtual pop-up shops in the virtual world.

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

To kick off the launch, adidas and Roblox have created pop-up stores with bespoke outfits and officially licensed digital clothing. With it, users can now dress their avatars in adidas signatures ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

Sporting goods and apparel brand Adidas recently sold a digital necklace in the online gaming platform Roblox for 2 million Robux, or roughly $20,000. This news highlights how brands connecting with ...

Adidas creates clothing for Roblox avatars Brand launches shops in virtual world and partners with creator Rush Bogin.