MarketingProfs shows how to use QR codes properly in order to take your marketing to the next level. Check out our sample of the 10 best and worst examples.

QR code, short for Quick Response code, is a machine-readable code comprising an array of black-and-white squares. It essentially works like barcodes. However, they are not the same as barcodes ...

For example, with a QR code on a poster, your potential customers can scan the code with their smartphones to visit your website. QR codes have therefore become a useful advertising technique for ...

Even cinema advertising is adopting ad formats that include QR codes. Earlier this month, for example, National CineMedia (NCM) partnered with CTV ad tech startup Elemental TV to add shoppable ads to ...

• Due to the complexity of what appears to be a simple QR code, criminals are able to embed the code with links to viruses ...

QR codes can house a whole lot of data, from the URL of a webpage or service, to where to directly download an app. Here's how to scan them.

An example of QR codes on headstones may offer an entry point to begin thinking through these questions. Gravestone monuments, after all, are built of sturdy matter such as granite, fieldstone ...

Quick Response (QR) codes need to avoid being passed off as a fad, and be more strategically used to engage customers as newer technologies threaten to erode its relevance.