SoundCloud powers programmatic display, video ads with PubMatic The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and ...

Programmatic advertising, the use of technology to automate the buying, selling or fulfillment of ads, is becoming the standard for marketers looking to simplify the media buying process, moving ...

The European Commission also suggests that only 'a structural remedy' can end Google’s abuses of power. Google says the ...

In this post, we’ll break down both Google Display Network and Programmatic advertising, explain their key differences, and evaluate why one is better than the other.

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival ...

Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across ...

33Across launches new video and desktop programmatic ad units. Raises the bar for the industry's most viewable online ads.

Programmatic display advertising is an effective digital marketing platform that enables marketers to interpret target demographic data from different places on the Internet.

Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B success.

Programmatic ad spend is expected to grow at a rate three times higher than non-programmatic. Of all ad dollars, over $157.35 billion will go to programmatic, according to the Programmatic Ad ...