Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across ...

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

Programmatic advertising, the use of technology to automate the buying, selling or fulfillment of ads, is becoming the standard for marketers looking to simplify the media buying process, moving ...

Video advertising is poised to become the dominant format in the programmatic digital display marketplace this year, according to new estimates released by eMarketer.

SoundCloud powers programmatic display, video ads with PubMatic The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and ...

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method.

While programmatic video, social, and programmatic display will see increased investment in the next 12 months in APAC region—and spend on traditional channels like radio, print and out-of-home (OOH) ...

Real time bidding as of date is the main type of programmatic display advertising that is employed. More than 90% of all programmatic ads that are sold are through RTB.

Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

According to the latest market study released by Technavio, the global programmatic advertising display market is expected to reach USD 80.25 billion ...

Programmatic tends to be better targeted than traditional advertising campaigns, improving audience segmentation and addressability, too—a key factor in the post-cookie world.