Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across ...

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

The European Commission also suggests that only 'a structural remedy' can end Google’s abuses of power. Google says the ...

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method.

Video advertising is poised to become the dominant format in the programmatic digital display marketplace this year, according to new estimates released by eMarketer.

Since programmatic advertising uses technology, one key benefit is the cost of buying media. Programmatic involves a lot less overhead cost and fewer manual hours to book a media plan.

Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer ...

Programmatic tends to be better targeted than traditional advertising campaigns, improving audience segmentation and addressability, too—a key factor in the post-cookie world.

In this post, we’ll break down both Google Display Network and Programmatic advertising, explain their key differences, and evaluate why one is better than the other.

Real time bidding as of date is the main type of programmatic display advertising that is employed. More than 90% of all programmatic ads that are sold are through RTB.