Netflix and Amazon struck a deal that will let advertisers buy up programmatic inventory on Netflix via Amazon's demand-side ...

Amazon Ads has struck a partnership with Netflix to give advertisers programmatic access to the streamer’s premium ad ...

Netflix ad space will soon be available to purchase via Amazon’s demand-side ad platform. The Netflix ad business is still a ...

Amazon Ads (AMZN) and Netflix (NFLX) announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad ...

Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ...

The Trade Desk (NASDAQ:TTD) stock declined 7% following news that Amazon Ads and Netflix (NASDAQ:NFLX) have formed a partnership that will allow advertisers using Amazon’s demand-side platform (DSP) ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

Digital East, transforms campaign management with groundbreaking AI media planner, next-gen audience builder, and lightning-fast rich media creative engine. Dessy is very intuitive and easy to use.

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...