Inclusive product and service design is a simple concept really. It means factoring the needs of all different types of people with many different types of needs into our standard products and ...

Inclusive Market Research Drives Customer Engagement Developing a beloved brand, product or service that’s user-friendly and desired by many consumers doesn’t just happen. It typically begins ...

Product-based businesses, on the other hand, deliver physical products that are reasonably consistent in quality for each customer, making the customer experience fairly predictable.

Editor’s Note: Sef Tuma, is Global Lead – Industry X, Intelligent Products and Platforms for Accenture. Matthew Thomas is the North America Lead, Industry X, Engineering for Accenture Digital twins ...

For more than 25 years I’ve worked in the after-sales domain. I hardly ever came across the words 'digital thread'. That changed when PTC acquired ServiceMax a couple of months ago. I wish I had come ...