SEATTLE — Washington state's 39 Planet Fitness gym locations plan to run a coordinated ad campaign this weekend targeting Gov. Jay Inslee’s COVID-19 related closure of fitness centers. The owners of ...

A Lindsay Lohan Super Bowl commercial will air during the upcoming NFL game, poking some fun at the actress and her troubled past. The advertisement has Lohan and other celebs promoting Planet Fitness ...

The Planet Fitness (NYSE:PLNT) commercial has sparked outrage, with critics accusing the gym of neglecting women’s safety. What Happened: An X (formerly Twitter) account, Libs of TikTok, recently ...

Super Bowl commercials tend to pull at the heartstrings or get people laughing. Planet Fitness, headquartered in Hampton, chose the latter in producing its first-ever 30-second Super Bowl spot ...

What do fitness centers and grocery stores have in common? You can now put more ads there, that’s what. On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and ...

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Planet Fitness shares rose nearly 6% on Thursday despite lowered guidance for the year. Investors are focused on the fitness center operator’s plan to raise membership prices.

Planet Fitness, which has long relied on the laughs generated by its “Judgment Free Zone” positioning, is lunging and squatting toward some new brand thinking. With a new emphasis on strength training ...

The Los Angeles Rams victory and the incredible half-time performance starring Mary J. Blige and rappers Dr. Dre, Snoop Dogg, Eminem, and Kendrick Lamar, is not the only talking point of the Super ...