It’s no longer uncommon for marketers to customize the messages they send via email, but such personalization capabilities haven’t typically been extended to Web content. Enter Silverpop, which last ...

Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching ...

Yahoo announced that they are taking My Yahoo Search (or personal search) to the 360th degree today with the launch of Yahoo ‘My Web’ – a beefed up personalized web offering which offers RSS ...

You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing ...

Google Inc.’s Labs has cooked up two new search offerings, introducing a Personalized Web Search and Web Alerts, as part of the Mountain View, California, company’s plans to continue to heat up the ...