For example, two versions of a headline might compete against an existing headline. Mobile multivariate testing, on the other hand, is like running many A/B tests concurrently, where there are ...

One of the keys to multivariate testing is in selecting factors to test, and defining them so that they may be accurately analyzed. Many unique factors exist on every site, and they vary in scope from ...

Going through this little history lesson about the roots of multivariate testing and A/B testing can better help us understand the importance and methods to improve our online marketing efforts.

Web Sites - Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over ...

We share 10 top tips for implementing MVT Interest in multivariate testing (MVT) is now growing at an accelerating rate, with many organisations announcing firm intentions in this area. While three ...

There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing methods: A/B tests and Multivariate tests. What is the difference ...

Partner Content At a time when email volume has increased by almost 25 percent year over year, you simply can’t afford to not be testing and determining what will make your customers click.

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

Marketers can even attribute ROI to campaigns up and down the sales funnel. With the deluge of marketing data now available, it also makes it so marketers can test – either A/B split test or ...

Learn the 5 keys to split testing that make make this an extremely profitable marketing tactic for any company.

Research from all publishers Recent developments have focused on refining permutation tests to ensure both finite-sample exactness and asymptotic validity in multivariate settings.