This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...

Benjamin E. Bagozzi, The baseline-inflated multinomial logit model for international relations research, Conflict Management and Peace Science, Vol. 33, No. 2 (April 2016), pp. 174-197 ...

In this paper, we study the estimation of preferences under a multinomial logit (MNL) model of demand when customers arrive over time in accordance to a non-homogeneous Poisson process. This model has ...