Four Functions of Marketing Logistics. Marketing logistics involve planning, delivering, and controlling the flow of physical goods, marketing materials and information from the producer to a ...

Outsourcing additional marketing functions can smooth the acquisition process by freeing up IT staff. Also, since the outsourcer's business (take a database marketer, for example) is managing large ...

Examples of Marketing and Communications Organizational Structures. As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas.

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market ...

Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc.

But what do our readers think? How do you solve a problem like... integrating marketing, sales and IT silos? Jim Cavanaugh, vice-president, APJ, AppDynamics ...

In this study, we examine the impact of security analysts' monitoring and marketing functions on firms' market value. We postulate that security analysts' monitoring of corporate performance helps ...