Four Functions of Marketing Logistics. Marketing logistics involve planning, delivering, and controlling the flow of physical goods, marketing materials and information from the producer to a ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market ...

Examples of Marketing and Communications Organizational Structures. As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas.

Brand management is a marketing function that uses brand management techniques to increase the perceived value of a product line or brand over time.