A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what ...

Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two. However ...

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those ...

Organizations worldwide spend billions of dollars collectively on database marketing solutions that turn data into business insight, which in turn drives business results. To be successful, these ...

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and ...

So you don’t have a Ph.D. in computer science. You can’t write a 100-line string of SQL code or pull off a left outer join in a relational database. Yes, database marketing is approaching ...

Your customers are the lifeblood of your business but just how well do you know them? If you know only their email addresses, it’s safe to say you could know them better. Admittedly you can contact ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 117MM B2B contacts including email and digital IDs that drive business growth. In recent years, there have been significant transitions in ...

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

The most transformative consolidations happen in plain sight, disguised as boring transactions nobody bothers to question.