Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

Targeting individual market segments can be effective, but marketing segmentation also has some limitations. Segmentation involves classifying groups of people according to habits or characteristics.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation analysis on the medical devices industry ...

What began as an economic signal of risk morphs into a political trigger for further instability. Segmentation doesn’t just reflect political risk; it produces it. Yet segmentation is not entirely ...

Is the market for securities segmented, in the sense that different groups of investors concentrate on different groups of assets? According to the authors' examination of the demographic backgrounds, ...

Using a sample of emerging market closed-end funds, I find evidence that indirect investment barriers exert powerful effects on asset pricing differences across countries. I show that not only do ...