Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Targeting individual market segments can be effective, but marketing segmentation also has some limitations. Segmentation involves classifying groups of people according to habits or characteristics.

What began as an economic signal of risk morphs into a political trigger for further instability. Segmentation doesn’t just reflect political risk; it produces it. Yet segmentation is not entirely ...

The firms that are ratcheting up their in-office mandates have one thing in common: average profits per equity partner above $3 million. The segmentation that we’ve been seeing for a number of years ...

During the last decade the segmentation theory approach has been very popular among labour-market researchers. It has been attempted to use this theory to explain differentiation and marginalization ...