H&M has launched an immersive gaming experience called “Loooptopia” on Roblox. The game allows players to experiment with materials and patterns and create a virtual garment and wardrobe for ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

H&M's "Stranger Things" collection will be visible at H&M Loooptopia on Roblox. Courtesy of H&M With the metaverse and social gaming channels increasingly becoming more a part of our culture ...

H&M is upping its bets on emerging digital channels with the launch of Loooptopia, joining numerous others, including Gen Z retailer American Eagle, who have made Roblox a key marketing asset in an ...