Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

With Attain Measurement, marketers “can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such ...

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn't take long ...

Clarivoy’s MVA metric can capture consumer journeys by deterministically connecting ad exposure from linear TV and various digital channels including CTV, video, and display visits on automotive ...

In addition to actionable audience intelligence for campaign planning, Reach & Frequency modernizes linear TV campaign measurement and delivers continuous, autonomous optimization opportunities ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

Leveraging iSpot’s cross-platform TV measurement solution, Fubo is now able to quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level ...