Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, is partnering with Samba TV, a global provider of AI technology ...

Video ad platform Innovid is making moves to tie CTV measurement closer to creative performance. On Tuesday, Innovid added a new machine-learning feature to its measurement product that automatically ...

ARLINGTON, Va., April 25, 2024 (GLOBE NEWSWIRE) -- Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV ...

In TV Ad Land, the road to streaming media convergence still stretches far into the distance. TV content may be bundled into streaming services, but from the advertiser standpoint, the data is still ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today it has partnered with iSpot.tv to bolster connected TV (CTV) measurement ...

Monte Carlo methods have emerged as a crucial tool in the evaluation of measurement uncertainty, particularly for complex or non-linear measurement systems. By propagating full probability ...