Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here.

The internet is a place of opportunity for businesses that know how to use keywords properly.

Keyword research isn't dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential ...

SEO marketing campaigns start with keyword research that is done right. Watch out for these 18 mistakes that can hold back your performance.

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...

Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match ...

Instead of spending their time doing research, they prefer to write excellent content that matches the needs and interests of their audience. So, is keyword research necessary for a new site?