Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Admit it. You've watched those YouTube (GOOGL) makeup tutorials. And before you clicked play, you likely purchased your cosmetics, fragrance, skincare, or hair products from Ulta Beauty, Inc ...

You don't always have to wear a ton of makeup. YouTube makeup tutorials can teach you how to wear less makeup once you know how the basics.

Sometimes, it's the Halloween makeup that really takes a costume from pretty good to winning-first-prize-in-the-office-competition amazing. And with tens of thousands (or perhaps even more) of Oct ...