Roblox has hired Xbox’s Jerret West as CMO and head of market expansion. West will report to Roblox CEO David Baszucki and oversee the platform’s marketing, creative, international and growth ...

Jerret West is leaving Xbox to become the new CMO and head of market expansion of virtual gaming platform Roblox.

Microsoft's marketing chief of Xbox is leaving the company to join gaming platform Roblox as their chief marketing officer as part of a broader marketing shakeup in the console maker, according to ...

Roblox will leverage West's experience with global teams to drive international growth. The former Xbox man will also support Roblox's brand partnerships as part of his responsibilities. Soaring into ...

Reg Wydeven is a partner with the Appleton-based law firm of McCarty Law LLP. He writes a weekly column for The Post-Crescent ...

Microsoft is taking cues from platform-agnostic juggernauts like Roblox and Fortnite to help guide its Activision-accelerated Xbox gaming business.

With a record 47.4 million concurrent users, Roblox is now officially bigger than Steam. And it's due to the incredible success of two user-created games.

Roblox is one of the biggest games on the planet thanks in part to how many different game types exist within its confines. Using Roblox Studio, players can craft all kinds of different activities ...

Xbox marketing officer Jerret West leaves for Roblox Jerret West, Xbox chief marketing officer since 2019, is leaving his position to become CMO and head of market expansion at Roblox.