Always answer the 5 Ws and 1 H: Who, What, Where, When, Why, and How. Use quotes and facts from real people to make your ...

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

Developed more than a century ago to take advantage of a new communications technology, the inverted pyramid remains a controversial yet widely used method of reporting news and will have a future in ...

News journalism relies on a tried-and-tested model of inverted storytelling. Contrary to the introduction-middle-end style of writing that pervades school essays and scientific papers, most news ...

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...

There are few dog and pony shows more productive and long lasting than the one I’ve shared with my pal Don Fry. Our friendship and collaboration go back almost 37 years, and we agree on many things ...