The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

Effective interactive communication strategies can help you give and receive the input and feedback you need to run your small business effectively. Good business communication skills have the ...

Using the three key points at which the two disciplines intersect-messages, stakeholders, and interactivity-the authors develop a communication-based model of marketing. They demonstrate how ...

This transformative wave has given rise to conversational banking – an interactive communication model that bridges the gap between customers and banks through the use of natural, conversational ...