In an Excel workbook it is possible to insert a GIF, although the animation will only work when the image is inserted into a control. This can be done through Control Toolbox, Design mode and ...

Visual Basic for Applications (VBA) gives you an additional option for embedding images in Excel. When you add an image through the VBA window, you can embed it into an Excel dialog box.

Office apps offer several shapes that you can use to execute a VBA procedure, similar to the second method outlined above. You simply insert the shape and then connect the procedure to it.

Learn how to use a data validation control to allow users to select when to run multiple VBA procedures in Microsoft Excel.