It’s nearly February, and the pesky little ground hog and the business about his shadow will soon come and go for the season. Even though you are throwing another log on the fire as you read this ...

Small ad agencies must take many factors into consideration when writing their strategic growth plans. Increasing revenue and improving service may be their primary objectives, but agency owners also ...

Strategic plans both ground us and free us to move forward. Developing a plan creates a common understanding of where we’re going so that we can tell others and invite them to join in. Plans provide a ...

Prior to writing the strategic plan, including its directives and goals, a team of experts representing various departments and stakeholders should be formed. The team should include members familiar ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

Some entrepreneurs succeed without a business plan. With great timing, solid business skills, entrepreneurial drive, and a little luck, some founders build thriving businesses without ever creating ...

Strategic plans and budgets are often misaligned because they’re built on incompatible frameworks: Strategy focuses on stakeholders and long-term goals, while budgets are structured around income and ...

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

Starting in 1996, the Interfraternity Council began writing a strategic plan to summarize its organizational goals. The plan, entitled “The Pillars of Excellence,” is rewritten every five years. On ...

A business plan can help you obtain financing by highlighting the characteristics lenders use to assess borrowers. Many, or all, of the products featured on this page are from our advertising partners ...