What are landing pages? How do they work for your business? Why do you need to use them?

Before we can optimize our landing pages, we have to understand what people are really looking for. Your landing page doesn’t need to be optimized—it needs to be understood.

A landing page is a specialized webpage designed to convert visitors into leads by capturing their information through a form. Unlike other pages on your website, landing pages have the sole ...

Landing pages work through elimination. They take out everything that’s not required and put the focus completely on the intended action.

Landing pages can be an effective way to deliver tailored messages to existing and potential customers. Just make sure you follow these methods when you're building them.

If you’ve been reading my series on the what and why of landing pages, you know what a landing page is, and why you need them on your website. Landing pages benefit your business conversions ...

Takeaway: The use of dedicated landing pages for your advertisements increases click-through-rates because landing pages are better suited to match the intent of the person clicking on your ads.

Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.

What do people see when they search for you online? Here's how to set up a personal, one-page website to promote yourself or your work.

Because Instagram doesn't allow posts to include links, a landing page displaying social widgets and other link options is an effective engagement tool.

How to use Keyword Research to Find New Landing Page Testing Ideas Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B ...