Many tools exist to provide keyword data for competitors like SpyFu, SimilarWeb and SEMRush. I personally use SEMrush to identify keywords to target because it's accurate and affordable.

Here's how to analyze competitor keywords to find ideas you can use to create or improve content for your organic search strategy.

Competitive Analysis for Panda Using SEMrush [Tutorial] There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to ...

Master the competitor analysis to successfully uncover gaps, decode rival strategies, and refine your SEO and PPC campaigns for better results.

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.

Here's how to conduct a competitive backlink analysis and how to identify areas where your website can earn some easy wins.

The more keywords they have ranking in SEMrush, especially for terms with high search volume, the more authoritative the domain is. You can also use SEMrush to search for competitors, but that list is ...

That’s where Semrush’s free AI-powered SEO Assistant comes in. This tool, also known as Copilot, helps simplify SEO by providing actionable insights directly within the Semrush platform.

In fact, customers of other vendors retain Semrush for competitive intelligence and keyword research rather than using others end-to-end.” ...