See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. The post How to optimize B2B SaaS user journeys with GA4 ...

GA4's AI-driven Insights platform can help you make sense of it all by automatically uncovering patterns and connections that may otherwise go unnoticed. The marketing industry is ever-changing, and ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

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When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

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