Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.

Let's take a look at how you can harness the power of data analytics to drive digital marketing success.

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data.