Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns ...

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn't take long ...

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's ...

All about TVSquared To help check linear off its list, Innovid bought technology and TV measurement provider TVSquared earlier this month. Onboarding TVSquared into Innovid’s offerings is a ...

The magnetic tape scale is used for linear measurement applications and can be integrated on rotary applications on larger diameters with less than 360 degrees of measurement requirements. The ...

Usually accompanied by an annotated diagram of the bike’s frame, the geometry chart is a series of linear and angular measurements which define a bike's geometry and will differ by frame size.