Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns ...

With Attain Measurement, marketers “can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such ...

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn't take long ...

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here's ...

Usually accompanied by an annotated diagram of the bike’s frame, the geometry chart is a series of linear and angular measurements which define a bike's geometry and will differ by frame size.

Nielsen says it will begin measuring audiences for individual national linear TV commercials starting in first-half 2022 —marking the end of the decades-old C3 system that measures average ...

How to optimise digital modulation accuracy in an IQ modulator? Bruce Hemp and Peter Stroet from Linear Technology describe how a vector signal analyser ...