Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

Announced during its developer's conference, Roblox unveiled "Roblox Connect," enabling users to engage in voice calls through avatars in a shared digital environment.

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too.