Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business. Over 6 million businesses are using Facebook ads to get ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering ...

Did you know that the attention of a goldfish is nine seconds? Ours is shorter -- we only have an attention span of eight seconds. So, when it comes to catching the eye of a potential customer, you ...

Many people can be intimidated by the thought of spending money on Facebook advertising. Yet business owners' biggest complaint about Facebook is that getting measurable results is extremely ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...