Paint it the same color as Cheeto dust, construction cones and that one Nissan you only ever see tragically idling in rental car lots. Apple may be calling it "cosmic orange," but there's absolutely nothing heavenly about it.

The company introduced four new phone models on Tuesday: the basic iPhone 17, the superthin Air, the high-end 17 Pro and the supersized 17 Pro Max. All of them include Apple’s latest in-house silicon,