Instagram rolled out a new feature that allows creators to link their own Reels to each other, allowing them to organically build a longer story and organize their content on the platform.

Some Instagram users might also need to switch to a creator or professional account to use this feature to boost their engagement or business via this platform.

Instagram has begun allowing creators to connect multiple reels in a series, the Meta-owned social network told TechCrunch exclusively. The new capability, which is already available on TikTok, makes ...