The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement directly relates ...

Doug Schwartz is affiliated with the American Association of Public Opinion Research (AAPOR). As the director of the Quinnipiac University Poll, which has been taking the pulse of the public on policy ...

Conducting a poll isn’t an exact science. The process is susceptible to lots of common problems and baked-in biases — more than just the “margin of error.” By ...

As Americans await the presidential election results, many are looking to the polls for clues. A poll’s margin of error describes how close a survey result can ...

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you'll hear the ...

Q: Do the pollsters know who is going to win the election? A. With the number of polls released every day, you would think that there was a definitive assessment on who is going to win the ...

With the 2024 presidential election just days away, new data from pollsters about the presidential election is seemingly being released every day. In the early period of the election, these polls ...

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you’ll hear ...