Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

In 2018, the 30th anniversary of "Just Do It," Nike took a bold stance by featuring former NFL quarterback Colin Kaepernick, ...

The marketing and advertising world lost a titan of the industry after the passing of Dan Wieden. Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many ...

Nike began a new chapter of its own history this week when it tinkered with the slogan that has served it well for 37 years.