Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities. The post How to revolutionize your market segmentation with genAI appeared first on MarTech.

Segmentation has many benefits. Like data segmentation, audience segmentation makes it easier to uncover optimization opportunities that you might not see when looking at aggregate data.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Achieving effective digital consumer segmentation to improve the consumer experience can be done — but only with a more dynamic type of segmentation.

“You can’t do segmentation and partitioning without network analytics, which is understanding how people are using them, what the business requirements are for access and more,” Mattmann says.