Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting efforts of your company.

Your social network can take many forms. You might consider building your community on your website through user forums. Many brands opt to create private membership/community areas.

Users must decide if the benefits of these sites outweigh their costs, but can that decision be made freely if social networking sites are potentially addictive?

Don’t want to become a social network addict? Start by working out what your vulnerabilities are.