Collecting data from your small business's website allows you to track which demographics are making specific purchases and increase your ability to cross-sell new products to existing customers ...

The COVID-19 crisis has forced thousands of local companies to move more of their business online. That means now is a great time to take advantage of all the data being generated and grow your ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As technologies that capture and analyze data ...

To build trust while maintaining personalization and targeting ability, marketers are using zero-party, instead of third- and first-party data. So, what is zero-party, and how can you collect it?

Marketers worship data. Most of the greatest innovations in the marketing industry have centered around making data more accessible, easier to collect and more efficient to organize. Savvy marketers ...

For more recent findings on data privacy, read our 2023 report “How Americans View Data Privacy.” A majority of Americans believe their online and offline ...