Without content to read, Google’s algorithm can’t understand what your website is about, and there’s nothing for it to index and display on search results pages.

From site speed to content quality, many variables can impact your site’s traffic. Here's how to ensure you’re generating the most traffic possible to your website.

Understanding the Difference When you add a website to your Home screen using the "Add to Home Screen" option, iOS 26 allows the website to be opened as a web app.