Forbes Advisor writer, Penny Pryor, set out to discover how easy it is to set up a Shopify store for her made-to-order craft items.

Having launched and scaled dozens of stores myself, since my agency is a Shopify Partner, I’m going to share some of the strategies that actually work in 2025.

Creating an online store on Shopify comes with benefits, whether you're starting a business, making a pivot to online, or upgrading your previous site.