Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

Google launches "How Search Works" video series explaining the inner workings of search engines in simple terms.

Google explains how its search engine crawls the web in latest "How Search Works" video.

Synthesising the internet Legacy search engines work by evaluating dozens of different criteria and trying to show you the results that they think best match your search terms.

While it's commonly accepted that, if you use a work email address, your employers can see everything. What about searches on Bing with a 365 work account?

AI-powered search engines work a little differently, but operate on the same basic infrastructure.