Through landing pages, that company can tailor messaging to tout the benefits for students, launch a page about graphic design and have yet another page discuss the software’s small business tools.

Below, 18 Forbes Business Development Council members explore proven strategies to create landing pages that not only meet KPIs but also maximize conversions and contribute to the overall growth ...

If you plan to use the same landing page over the long-term, consider analyzing and testing it every quarter.

Using Facebook iFrames, business page users can create interesting and eye-catching landing pages. You can use these pages as special sale ads or to inform new users that come to your page about ...

5 Reasons Why Landing Pages Are a Must-Have Element of Any Marketing Strategy Create a strong starting point for potential conversion.