On digging a bit, I found that HP Display Control is a software program developed by Portrait Displays for HP. It adds a Windows Service (HPDCService) that runs continuously in the background. Its ...

HP Display Control software applies subtle changes between default (vibrant), native, and photo- and video-optimized color palettes.

HP says every display is color-calibrated with a low Delta E. The HP Display Control software lets you set the display into different color modes (DCI-P3, sRGB, Adobe RGB, etc.) with ease.

The monitor can control two PCs at once without requiring a KVM. The HP S430c Curved Ultrawide Monitor is expected to be available on November 4, 2019 for $999.