Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score.

New Google Surveys 360 and Google Optimize integrations in AdWords were part of the news announced at Google Marketing Next on Tuesday.

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.

This comes shortly after John posted an excellent Google tutorial on video SEO for Google. But let's focus on John's advice around image optimization and not losing Google rankings, if possible.