Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.

That's essentially what Google did when it announced a beta for offering Google Optimize at no charge.

New Google Surveys 360 and Google Optimize integrations in AdWords were part of the news announced at Google Marketing Next on Tuesday.

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages.