Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more.

Google has launched a new API to retrieve call history data from your Google Business Profiles, you know, when people click call this business from Google Search and Google Maps. They named it the ...

Google has a spam issue with LSAs and getting it fixed is easier said than done. There is (or will soon be) a Google Local Services Ads spam problem coming to a town near you.

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused.

A new local search study finds Google’s Local Services ads (LSAs) account for 13.8% of all SERP clicks. In addition, the very presence of LSAs affects the number of clicks for all other SERP types.