Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution-into Display & Video 360 campaigns. In an effort to help streamline the campaign ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders. Google added new capabilities to its Display & Video 360 ...

OzTAM will integrate the Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 becomes the ...

OzTAM has added Google Display & Video 360 to its VOZ Streaming platform, broadening programmatic access to broadcaster video-on-demand inventory across Australia’s Total TV ecosystem. DV360 becomes ...

OzTAM today announced the integration of Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 ...

Television audience measurement platform OzTAM has integrated Google Display and Video 360 as the fourth demand-side platform partner for programmatic data service VOZ Streaming. The partnership ...

Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft’s AI advertising strategy. Dhanowa expressed enthusiasm for the opportunity to work ...